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I colour my hair every month, but the colour
fades after the first week. Is there anything I can do to make it
last longer?
It is extremely important to wait 2-3 days after colouring your
hair before using any shampoo or conditioner because hair is
particularly prone to colour loss immediately following the colour
process. (Typically, 25% of colour is lost during the first
shampoo.) Use products designed for after colour care such as Joico
Colour Endurance or Bumble and bumble Color Shampoos-it will help
maintain and enhance your colour until your next appointment. See
our colour section for more tips.
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